About 957 thousand Americans ordered a “smart” watch Apple Watch on Friday, April 10, on the first day of receiving pre-orders.
Some took more than one instance, and the total number of hours booked may reach 1.24 million Average order value was slightly over $500.
For comparison, Apple took 74 days to sell 1 million iPhones the first model, and two years for the implementation of the one millionth iPod.
Since then, Apple has received a large audience of loyal fans, do not miss one of its novelties. As the results of the study, 72% of buyers hours ordered the Apple products in the last two years, while 22% have already bought the iPhone 6, released last fall. Some 43% of Americans eating a MacBook, sales of which began simultaneously with the Apple Watch, also bought a watch.
In addition, it is noted that the majority of customers chose the most low-end models of “smart” hours from the line of Sport, with a hull made of aluminum, the prices of which start from $349. The remaining third preferred devices in steel, standing at $549. The proportion of those who ordered the watch of a special collection, made of gold, turned out to be insignificant, which is not surprising, since the prices of these range from $10 thousand to $17 thousand.
Previously Piper Jaffray analyst gene Munster predicted that during the first weekend of sales, Apple will get 1 million orders for its watches. According to him, the company will implement 8 million hours prior to the end of the fiscal year ending in September 2015. Analysts note that the company can produce over 20 million hours a year.
Watch support the basic functions of a smartphone, allowing you to answer calls, send messages, thereby saving users time. With the help of the device can also measure heart rate, to pay for purchases. It should be noted that the first reviews were mixed at the clock. Some observers have noted a great heartbeat sensor and design, others criticized the interface and Intrusive notifications.